| Purpose | To track modal choices among visitors to the High Street and other key locations |
| Development | This survey has grown out of our research into Public Life methods and needs further refinement and testing to ensure accurate delivery and reporting. |
| External cost | for the self administered versions low £ + a day for analysis. Administered version using volunteers 5 days collecting 20 interviews per day = 12.5 person days |
| Iterations | Annual or as required |
| Locations | High Street and other key locations |
This is survey is an elaboration of one of the core Public Life Survey tools and establishes how people arrive to a particular location and why.
A simple survey has been created, which is administered simply by a QR e.g. in shops by leafletting parked vehicles, or simply on street inviting participation (using a predetermined sampling method at fixed times to ensure repeatability and increase rigour)).
The objective is to establish how people arrive at a particular location (a high street destination in the example), where they came from (by 6 letter postcode) and if they arrived by car or bike, where they parked:
Options
Exit version: Survey variant 1
This was designed for the consultation event, but was not implemented due to illness.
The QR version: Survey variant 2
Was linked via a QR code, to be printed on an business card or similar inexpensive paper or card, with an incentive perhaps to increase completion rates (this asks about spend too, which is correlated to travel mode).
Administered by volunteers version: Survey variant 3
This variant has been prepared so it can be administered in person. This is the more costly method, as respondents can take 3 to 5 times longer to answer questions in an interview setting and it can take longer to identify suitable participants if a target group is being sampled.
This could be administered seasonally as well, if desired.
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